A friend of mine is involved with Feel Good Day, a sort of Guerilla Happiness Army. In their own words:
“Many people wonder what it is that we actually do. Feel Good Day volunteers spread happiness throughout the community. We walk around different locations -- schools, office buildings, hospitals, and more -- and to each and every person we give a Feel Good Message, a piece of candy, a warm greeting, and a smile. The idea is to uplift each individual's spirit, improve the collective environment, and bring the community closer together by making everyone feel good.”
I've been playing around with identity/brand collateral ideas for this bunch of lovelies. These are some of my explorations.