Safe in the City (OpenBrand Rising Star 2015 Entry)

2015
Art DirectionBrandingGraphic Design
This is my entry to the OpenBrand Rising Star 2015 Final Round. I and 19 other finalists were given a brief to design a brand identity for a real organisation, Safe in the City. Their product is a mobile app designed to map user-generated stories of harassment in public spaces.
Our brief included communicating empowerment, reminding users it is their right to feel comfortable in public spaces, and reducing feelings of helplesness or hopelessness. We were given a week to deliver a brand identity system, app icon design, and a landing page.
The project can be seen in full on OpenBrand.

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